If you are buying or selling sneakers on the secondary market, two names dominate the conversation: StockX and GOAT. Both platforms have millions of users, robust authentication processes, and massive inventories. But they are not identical. From fee structures to shipping times, product conditions to user experience, the differences between StockX and GOAT can significantly impact your wallet and your experience.
This comprehensive comparison breaks down everything you need to know to choose the right platform in 2026, whether you are a buyer looking for the best deal or a seller trying to maximize your profits.
Platform origins and overview
StockX
StockX launched in 2016 in Detroit, Michigan, founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman. The platform pioneered the "stock market of things" concept, applying financial market mechanics to sneaker resale. Every listing operates on a bid/ask system with transparent pricing data, including historical sales, price trends, and volatility metrics.
StockX has expanded beyond sneakers into apparel, electronics, collectibles, and accessories. The platform operates seven authentication centers globally and has facilitated tens of millions of transactions.
GOAT
GOAT was founded in 2015 by Daishin Sugano and Eddy Lu after Sugano purchased counterfeit sneakers online and was frustrated by the lack of buyer protection. This origin story shaped GOAT's DNA as a platform intensely focused on authentication and buyer trust.
GOAT merged with Flight Club in 2018, giving it both a digital and physical retail presence. The platform sells sneakers, apparel, and accessories, and has expanded into luxury goods with its GOAT Clean brand for used items.
Product selection and condition
This is one of the most important differences between the two platforms.
StockX: new and deadstock only
StockX exclusively sells brand-new, deadstock (never worn) items. Every sneaker must be unworn with original packaging, including the box, tags, and all accessories. This strict policy simplifies the buying experience because you always know exactly what condition you will receive.
However, this also means higher prices across the board. If you are comfortable with a lightly worn pair to save money, StockX does not offer that option.
GOAT: new and used options
GOAT sells sneakers in multiple conditions:
- New: Deadstock, never worn, with original packaging
- New with Defects: Minor factory defects like discoloration or glue stains
- Used: Pre-owned sneakers in varying conditions, each graded and photographed
- Missing Box Lid / Damaged Box: New shoes with packaging issues
This flexibility makes GOAT more accessible for budget-conscious buyers and opens up a larger inventory. For sellers, it means you can move used pairs that would not qualify for StockX.
Pricing model
StockX: live market bidding
StockX operates on a bid/ask system similar to a stock exchange:
- Sellers list an "ask" price (the minimum they will accept)
- Buyers submit a "bid" (the maximum they will pay)
- A transaction occurs when a bid matches an ask, or when either party accepts the other's price
This system creates price transparency. You can see the highest current bid, the lowest current ask, and the complete sales history for any product. Prices fluctuate in real-time based on supply and demand.
GOAT: fixed pricing with offers
GOAT uses a more traditional marketplace model:
- Sellers set a fixed listing price
- Buyers can either purchase at the listed price or submit an offer
- Sellers accept or decline offers at their discretion
GOAT also features an "Instant Ship" option where pre-verified sellers ship items stored at GOAT's facilities, enabling faster delivery.
Which has better prices?
Price comparisons between StockX and GOAT vary by shoe and fluctuate constantly. However, a few general patterns emerge:
- StockX's bidding system can sometimes yield lower prices if you are patient and submit a competitive bid
- GOAT's used options are almost always cheaper than buying new on either platform
- For the same deadstock pair, prices tend to be similar, though one platform may have a slight edge depending on current inventory levels
Fees breakdown: 2026
Fees are a critical factor for both buyers and sellers. Here is how the two platforms compare.
Buyer fees
| Fee Type | StockX | GOAT |
|---|---|---|
| Transaction/Service Fee | ~13.5% | ~9.5% |
| Shipping | $13.95 flat rate | Free over $150 |
| Payment Processing | Included | Included |
On a $350 purchase, the fee difference is substantial:
- StockX: $47.25 (transaction) + $13.95 (shipping) = $61.20 in fees
- GOAT: $33.25 (service) + $0 (free shipping over $150) = $33.25 in fees
That is a $27.95 savings on GOAT for the same shoe at the same list price.
Seller fees
| Fee Type | StockX | GOAT |
|---|---|---|
| Base Seller Fee | 9% (decreases with volume) | ~9.5% + shipping |
| Volume Discounts | Yes (down to 7%) | Limited |
| Payment Processing | Included | Included |
StockX's volume-based fee structure rewards high-volume sellers:
- Level 1 (0-11 sales): 9%
- Level 2 (12+ sales or $1,500+): 8.5%
- Level 3 (100+ sales or $15,000+): 8%
- Level 4 (800+ sales or $100,000+): 7%
For casual sellers moving a few pairs per month, the difference is minimal. For high-volume resellers, StockX's tiered fees can save thousands annually.
Authentication process
Both platforms take authentication seriously, but their approaches differ.
StockX authentication
StockX operates seven authentication centers worldwide. Every item sold passes through one of these facilities for multi-point verification. Their process includes:
- Visual inspection by trained authenticators
- Comparison against a proprietary database of authentic products
- Verification of materials, construction, labeling, and packaging
- AI-assisted screening for known counterfeit patterns
In 2025, StockX introduced its Verified Seller program, allowing a limited number of pre-verified sellers with strong track records to ship directly to buyers, bypassing the authentication center. This speeds up delivery but relies on the seller's established credibility.
GOAT authentication
GOAT employs a two-step verification process:
- Digital Pre-Screening: Seller-submitted photos are cross-referenced against a vast database of product images to identify obvious inconsistencies before the item is even shipped
- Physical Inspection: Once received at GOAT's facility, their team of experts examines materials, workmanship, stitching, and other fine details
GOAT's authentication is widely regarded as thorough and reliable. The dual-layer approach catches issues that a single inspection might miss.
Authentication verdict
Both platforms maintain strong authentication standards. Neither is immune to occasional errors, but both have invested heavily in reducing fakes. If authentication is your primary concern, both platforms deliver comparable reliability.
For those who want an even deeper understanding of how to verify sneakers on their own, check out our sneaker authentication guide for detailed tips on legit checking any shoe.
Shipping and delivery speed
StockX shipping timeline
StockX's standard process involves multiple steps:
- Seller ships to StockX authentication center (1-3 business days)
- Authentication and processing (1-2 business days)
- StockX ships to buyer (2-5 business days)
Total estimated delivery: 7-12 business days
The Verified Seller program can reduce this to 3-5 business days for eligible transactions.
GOAT shipping timeline
GOAT's standard process is similar:
- Seller ships to GOAT for authentication (1-3 business days)
- Authentication and processing (1-2 business days)
- GOAT ships to buyer (2-5 business days)
Total estimated delivery: 5-10 business days
However, GOAT's Instant Ship program significantly reduces wait times. Pre-authenticated items stored at GOAT's facilities ship directly to buyers, often arriving in 2-4 business days.
Shipping verdict
GOAT generally offers faster delivery, especially through Instant Ship. StockX's Verified Seller program is improving speed, but Instant Ship remains the fastest option in the sneaker resale market.
User experience and app design
StockX app
StockX's interface emphasizes data. The market view shows bid/ask spreads, price charts, and sales volume in a clean, financial-market-inspired layout. The search function is robust, and filters allow you to sort by size, price, and date. The app is well-designed but can feel overwhelming for first-time users unfamiliar with the bidding system.
GOAT app
GOAT's app feels more like a traditional shopping experience. Product pages feature large images, seller ratings, and clear condition descriptions. The interface is intuitive even for non-sneakerheads. The ability to browse used options alongside new listings is seamless, and the offer system is straightforward.
UX verdict
GOAT wins for ease of use and shopping experience. StockX wins for data transparency and market analytics. Your preference depends on whether you prioritize a streamlined shopping experience or detailed pricing data.
Buyer protection and returns
StockX
StockX does not offer traditional returns. Because items are authenticated and shipped through their facility, the sale is generally considered final once the product passes inspection. If you receive a product that does not match the listing or has authenticity concerns, StockX will investigate and may offer a refund or credit.
GOAT
GOAT offers a 3-day return window for new items (in unused condition), though the buyer pays return shipping. Used items are final sale. This limited return policy gives GOAT a slight edge for buyers who might change their mind.
International availability
Both platforms ship internationally, but GOAT generally offers broader global availability with more localized payment options and currency support. StockX has expanded significantly with authentication centers in Europe, Asia, and the Middle East.
For international buyers, customs duties and import taxes apply on both platforms and are typically the buyer's responsibility. Check your country's import regulations before purchasing.
Which platform should you choose?
Choose StockX if you:
- Want transparent pricing data and market analytics
- Are a high-volume seller who can benefit from tiered fee discounts
- Only buy new, deadstock sneakers
- Enjoy the bidding process and are willing to wait for a good price
- Value a stock-market-like trading experience
Choose GOAT if you:
- Want the option to buy used sneakers at lower prices
- Prioritize faster shipping through Instant Ship
- Prefer lower buyer fees (9.5% vs 13.5%)
- Want a more intuitive shopping experience
- Need free shipping on orders over $150
- Want a return window on new purchases
Use both if you:
- Are a serious reseller looking to maximize exposure
- Want to compare prices across platforms before buying
- Sell different conditions (deadstock on StockX, used on GOAT)
Beyond StockX and GOAT: alternative platforms
While StockX and GOAT dominate the resale market, other options exist:
- eBay: Authenticity Guarantee on sneakers over $100, massive buyer base, competitive fees
- Grailed: Strong for streetwear and used sneakers
- Flight Club: Premium consignment with physical locations
- Whatnot: Live shopping and auction format gaining popularity
- EmpireDrop: A unique alternative where you can win sneakers and other premium items through an online mystery box experience, often at a fraction of resale prices
Final verdict: StockX vs GOAT in 2026
There is no universal "better" platform. The right choice depends on your priorities:
- For the lowest total cost as a buyer: GOAT wins with lower fees and free shipping
- For maximum data and transparency: StockX wins with its stock-market-style interface
- For fastest delivery: GOAT wins with Instant Ship
- For used sneakers: GOAT is the only option
- For high-volume sellers: StockX wins with tiered fee reductions
The smartest approach for most sneaker enthusiasts is to maintain accounts on both platforms. Compare prices on each before making a purchase, and list on both when selling to maximize your chances of a quick and profitable sale. If you are new to the resale game, our guide on how to resell sneakers covers everything from sourcing to pricing strategy.